Smartwatch - was an exercise looking into how I would approach a commercial for a techproduct.
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/794fbfa8-9b73-47ac-8825-f567a75fb603_rw_600.gif?h=f03ad6fe438d09a44f99d3c8ac9b1fd4)
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/1291a168-ffc2-4fb5-bc1c-a3cd7100677b_rw_600.gif?h=6887d123e9fb24bb32b56ca19ad58bef)
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/158e1870-4a2e-495a-aa9c-5f51e8dfaaee_rw_600.gif?h=f5451cda49db4c84594dd04264bb8de5)
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/fa12acae-9cc9-4fdf-9998-924f18ddabee_rw_3840.jpg?h=e1687ef7fd819ab893c5baca05eb28b5)
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/4c1f2155-bede-41ae-8f6a-91e16c34cc1f_rw_3840.jpg?h=06a0602077fd2ffae5b9739f3b18aa65)
It was important to create an vibrant and aesthetic environment where the watch would shine but also fit in.
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/cfb0cd02-555d-4dcb-98b8-3892e9306912_rw_1200.jpg?h=980d8db6251b49ad51ca8224f28ef05d)
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/33c67950-e71a-4b67-b487-38e0a485b44f_rw_1200.jpg?h=f471ca7e197e07f06e31bdd8ca43ce17)
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/f3d90d82-80c2-4cac-974e-cb66b806d1db_rw_1200.jpg?h=2a0b2db067018d78ef395af88ec229d4)
For the character my goal was to make him appear playful and approachable, but also professional.
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/73ce39ac-4f1f-4606-9a43-1058e127c3de_rw_1920.jpg?h=a3de630767e3c585cdb924cbc126531f)
![](https://cdn.myportfolio.com/3c3f2386-c55a-45e3-8bc9-6c0b543c9f6b/666c03c1-5779-4890-b17e-05ed953f81b4_rw_1920.jpg?h=463694a68a6a058c1b8b9db685316aa9)
A quick breakdown of some of the shots: